• Sherri HIner

Buyer be aware and save money.

By now, everyone who is looking for a mattress is aware of the new online craze, which leads everyone to believe that their mattress works for most people and the price is incredible…Fact is it is more expensive for what you are getting. Everyone is different, based on shape, weight and physical condition. So it is not likely it is the best for the price for anyone. You can compare the specs and get the same bed at bargain stores for 50% less with the same warranty and Guarantee.

These companies are successful because of digital marketing strategy and emerged on the scene with plenty of venture capital, celebrity endorsers and hype. This month, we explore a cross-section of companies operating exclusively or primarily online—each touting what it believes to be unique brand features and marketing strategies, many of which were inspired by a few quick success stories.

According to Brad Thomas, an equity research analyst with KeyBanc Capital Markets, the corporate and investment banking arm of KeyBank, a Cleveland-based financial services company, the U.S. market share for e-commerce mattress brands will grow to 5% this year, or $755 million in sales. That’s up from a 2% share, or $300 million, in 2015. In a June report titled “The Emerging E-Commerce Threat,” Thomas sums up key factors driving the growth: “First, a long trail of market entrants with more than 50 competitors has emerged (and potentially as many as 100). Several of these newer entrants are seeing rapid growth and meaningful revenues out of the gate. The price they are selling them for, is 4 times what the whole sale price, and fact of the matter the consumer is more apt to give it way then return it. Little do they know, you will just be asked to get it to a local “goodwill” store and it will be written off on the highly profitable companies taxes.

Please take the time to research what you are buying, you will soon find out you can have it delivered set up and your old one hauled away for much less. Unless the Box with wheels is worth $300 to $400 more.

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