We pride our selves on having the lowest price and the best service, and the other day someone came in very frustrated because they found one cheaper online, when they received the mattress it felt nothing like the one mattress in our store. The description was very deceptive (I think on purpose). Any variation of foam or cover changes the feel of the mattress. The only beds that are consistent are from your brand name manufactures like Sealy, Simmons and Serta. If you are trying to price shop especially on memory form, the best thing to do is buy name brand or Lay on it. To read others reviews about a mattress means nothing, everyones body is different, requires different things to get the perfect mattress.